The iPad version.Coming soon.
Sick as I am of the hype around the iPad, you’ve got to admire the Apple publicity machine. And now the magazine publishers will be getting in on the act with, no doubt, rather clumsy versions of the...
View ArticleDesigning world class media: 13 ideas for print to survive in a digital world
Great presentation from top designer Jacek Utko who looks at the relationship between newspapers and web design. He has set out the essentials for what he sees as creating world-class publications. It...
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The web helps newspaper publishers extend reach by 35% [infographic]
The latest infographic from the NRS illustrates how websites dramatically increase brand reach for publishers. The data show that when website audiences are taken into account, overall magazine...
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Unilever take content marketing mainstream and control the data
When brands such as Unilever spend more and more money on sophisticated content marketing you know that it’s become mainstream. The way they have done it also means that they control the data and save...
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The one big thing media companies need to change
Remember back in the days of print advertising, when everything was so… uncomplicated? Newspapers and magazines offered huge scale, landing on the doorsteps of keen consumers all over the world, every...
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